{"id":85093,"date":"2022-05-18T00:05:00","date_gmt":"2022-05-17T22:05:00","guid":{"rendered":"https:\/\/www.greenpeace.ch\/?p=85093"},"modified":"2023-01-11T07:55:44","modified_gmt":"2023-01-11T06:55:44","slug":"schweizer-studie-werbung-tierische-produkte","status":"publish","type":"post","link":"https:\/\/www.greenpeace.ch\/de\/publikation\/85093\/schweizer-studie-werbung-tierische-produkte\/","title":{"rendered":"Eine Schweizer Studie \u00fcber die Werbung f\u00fcr tierische Produkte"},"content":{"rendered":"\n<p><strong><strong>Greenpeace Schweiz ver\u00f6ffentlichte eine Analyse der wichtigsten Kommunikationsstrategien in der Werbung f\u00fcr Fleisch, Milchprodukte und Eier. Das Ergebnis ist eindeutig: Die Werber:innen setzen manipulative Techniken ein, um den Konsum von Tierprodukten zu legitimieren und zu steigern. Dabei wird nicht zwischen umweltfreundlichen Produkten und solchen aus Massentierhaltung unterschieden. <\/strong><\/strong><\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<div data-url=\"https:\/\/issuu.com\/greenpeace-switzerland\/docs\/report_de\" style=\"width: 500px; height: 354px;\" class=\"issuuembed\"><\/div><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script>\n<\/div><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2022\/05\/95ab9e5b-report_de.pdf\">Bericht auf herunterladen (Deutsch)<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2022\/05\/e9a8f432-advertising-report_en.pdf\">Bericht herunterladen (Englisch)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Greenpeace Schweiz ver\u00f6ffentlicht heute eine Analyse der wichtigsten Kommunikationsstrategien in der Werbung f\u00fcr Fleisch, Milchprodukte und Eier. Das Ergebnis ist eindeutig: Die Werber:innen setzen manipulative Techniken ein, um den Konsum von Tierprodukten zu legitimieren und zu steigern. <\/p>\n","protected":false},"author":50,"featured_media":86139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[1],"tags":[33,217],"p4-page-type":[52],"gpch-article-type":[],"class_list":["post-85093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-ernaehrung","tag-konsum","p4-page-type-publikation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/posts\/85093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/comments?post=85093"}],"version-history":[{"count":0,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/posts\/85093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/media\/86139"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/media?parent=85093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/categories?post=85093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/tags?post=85093"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/p4-page-type?post=85093"},{"taxonomy":"gpch-article-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/de\/wp-json\/wp\/v2\/gpch-article-type?post=85093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}