{"id":101307,"date":"2023-09-06T00:01:00","date_gmt":"2023-09-05T22:01:00","guid":{"rendered":"https:\/\/www.greenpeace.ch\/?p=101307"},"modified":"2023-09-04T12:50:17","modified_gmt":"2023-09-04T10:50:17","slug":"impact-climatique-environnemental-publicite-suisse","status":"publish","type":"post","link":"https:\/\/www.greenpeace.ch\/fr\/publication\/101307\/impact-climatique-environnemental-publicite-suisse\/","title":{"rendered":"Impact climatique et environnemental de la publicit\u00e9 en Suisse"},"content":{"rendered":"\n<p><strong><strong>Une \u00e9tude mandat\u00e9e par Greenpeace Suisse montre pour la premi\u00e8re fois \u00e0 quel point la publicit\u00e9 p\u00e8se sur le climat et l&rsquo;environnement en stimulant la consommation: jusqu&rsquo;\u00e0 7% des \u00e9missions de gaz \u00e0 effet de serre de la Suisse (importations comprises) sont indirectement caus\u00e9es par la publicit\u00e9. Migros et Coop \u00e9tant les plus grands annonceurs en Suisse, Greenpeace Suisse leur demande d\u2019arr\u00eater la publicit\u00e9 pour des produits nuisibles au climat et \u00e0 l&rsquo;environnement.<\/strong><\/strong><\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Impact climatique et environnemental de la publicit\u00e9 en Suisse\" src=\"https:\/\/e.issuu.com\/embed.html?u=greenpeace-switzerland&#038;d=greenpeace_rapport_impact_publicite_suisse_v_new\" style=\"border:none; width: 500px; height: 383px;\" allow=\"clipboard-write,allow-top-navigation,allow-top-navigation-by-user-activation,allow-downloads,allow-scripts,allow-same-origin,allow-popups,allow-modals,allow-popups-to-escape-sandbox,allow-forms\"  allowfullscreen=\"true\"><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2023\/09\/c45d74cc-greenpeace_rapport_impact_publicite_suisse_v_new.pdf\">T\u00e9l\u00e9charger le r\u00e9sum\u00e9 du rapport (fran\u00e7ais)<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2023\/08\/e36475a9-greenpeace_bericht_werbebedingte_emissionen_einzel.pdf\">T\u00e9l\u00e9charger le r\u00e9sum\u00e9 du rapport (allemand)<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2023\/09\/ada207d0-gesamtbericht-infras_werbung-im-detailhandel_final.pdf\">T\u00e9l\u00e9charger le rapport complet (en allemand)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude mandat\u00e9e par Greenpeace Suisse montre pour la premi\u00e8re fois \u00e0 quel point la publicit\u00e9 p\u00e8se sur le climat et l&rsquo;environnement en stimulant la consommation: jusqu&rsquo;\u00e0 7% des \u00e9missions de gaz \u00e0 effet de serre de la Suisse (importations comprises) sont indirectement caus\u00e9es par la publicit\u00e9. Migros et Coop \u00e9tant les plus grands annonceurs en Suisse, Greenpeace Suisse leur demande d\u2019arr\u00eater la publicit\u00e9 pour des produits nuisibles au climat et \u00e0 l&rsquo;environnement.<\/p>\n","protected":false},"author":50,"featured_media":101361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[22],"tags":[74,218],"p4-page-type":[63],"gpch-article-type":[],"class_list":["post-101307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-zero-dechet","tag-consommation","p4-page-type-publication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/101307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/comments?post=101307"}],"version-history":[{"count":0,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/101307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media\/101361"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media?parent=101307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/categories?post=101307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/tags?post=101307"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/p4-page-type?post=101307"},{"taxonomy":"gpch-article-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/gpch-article-type?post=101307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}