{"id":66305,"date":"2021-04-15T14:19:09","date_gmt":"2021-04-15T12:19:09","guid":{"rendered":"https:\/\/www.greenpeace.ch\/?p=66305"},"modified":"2021-04-15T15:52:24","modified_gmt":"2021-04-15T13:52:24","slug":"projection-nestle-investissement-reutilisable","status":"publish","type":"post","link":"https:\/\/www.greenpeace.ch\/fr\/story-fr\/66305\/projection-nestle-investissement-reutilisable\/","title":{"rendered":"Projection \u00e0 Nestl\u00e9 : des militant\u00b7e\u00b7s mettent en lumi\u00e8re le manque d\u2019investissements de la multinationale dans le r\u00e9utilisable"},"content":{"rendered":"\n<p><strong><strong>A l\u2019occasion de l\u2019assembl\u00e9e g\u00e9n\u00e9rale de Nestl\u00e9 ce jeudi 15 avril, Greenpeace Suisse tient \u00e0 rappeler \u00e0 la multinationale helv\u00e9tique sa responsabilit\u00e9 dans la pollution plastique \u00e0 l\u2019\u00e9chelle mondiale. Quelques heures avant le rassemblement virtuel des actionnaires, une s\u00e9rie de messages et de logos ont illumin\u00e9 le b\u00e2timent de Nestl\u00e9 Suisse \u00e0 la Tour-de-Peilz. Un coup de projecteur n\u00e9cessaire pour rappeler \u00e0 l\u2019entreprise sa d\u00e9pendance aux emballages \u00e0 usage unique qui nuisent \u00e0 l\u2019environnement et au climat. Nestl\u00e9 doit imp\u00e9rativement en finir avec le jetable et investir dans le r\u00e9utilisable.<\/strong><\/strong><\/p>\n\n<p>Sur les bords du lac L\u00e9man, quelques promeneurs profitent des derniers rayons de soleil. Quelques m\u00e8tres plus loin, le b\u00e2timent Nestl\u00e9 Suisse. Alors que la nuit tombe, l\u2019un des murs de l\u2019\u00e9difice s\u2019anime soudain&nbsp;: \u00ab&nbsp;Stop Single Use, go Reuse \u00bb, \u00ab Nestl\u00e9, stop feeding the world with plastic \u00bb sont quelques-uns des messages que des militant\u00b7e\u00b7s ont tenu \u00e0 transmettre \u00e0 l\u2019entreprise identifi\u00e9e par le mouvement Break Free From Plastic comme \u00e9tant dans le trio de t\u00eate des <a href=\"https:\/\/www.greenpeace.ch\/fr\/communique-de-presse\/61541\/coca-pepsi-et-nestle-pires-pollueurs-plastique-au-monde\/\">plus gros pollueurs de plastique au monde<\/a> pour la 3e ann\u00e9e cons\u00e9cutive.<\/p>\n\n<p id=\"video\"><\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarques wp-block-embed-prise-en-charge-des-contenus-embarques\"><div class=\"wp-block-embed__wrapper\">\n<lite-youtube style=\"background-image: url('https:\/\/i.ytimg.com\/vi\/wWrY1ZIuhHw\/hqdefault.jpg');\" videoid=\"wWrY1ZIuhHw\" params=\"rel=0&#038;enablejsapi=1&#038;origin=https%3A%2F%2Fwww.greenpeace.ch&#038;cc_load_policy=1\"><\/lite-youtube>\n<\/div><\/figure>\n\n<p>Nestl\u00e9 pr\u00e9sente ce jeudi 15 avril ses chiffres annuels \u00e0 ses actionnaires&nbsp;: des r\u00e9sultats r\u00e9alis\u00e9s au d\u00e9triment de l\u2019environnement et du climat. Le bilan de Nestl\u00e9 sur sa gestion du plastique reste d\u00e9sastreux. 1&rsquo;300\u2019000 tonnes d&#8217;emballages plastiques \u00e0 usage unique ont \u00e9t\u00e9 utilis\u00e9es par le groupe en 2020.&nbsp;<\/p>\n\n<p>Nestl\u00e9 a beau communiquer r\u00e9guli\u00e8rement sur le r\u00e9utilisable, dans les faits l\u2019entreprise ne progresse pas. 352 milliards d\u2019emballages ont \u00e9t\u00e9 utilis\u00e9s en 2020 : un chiffre alarmant, qui atteste de l\u2019ampleur de son mod\u00e8le \u00e9conomique bas\u00e9 sur le jetable. A ce jour, moins de 1% de ses emballages sont r\u00e9utilisables&#8230; Alors que la pollution plastique ne cesse de cro\u00eetre, Nestl\u00e9 pr\u00e9f\u00e8re se bercer d\u2019illusions en misant sur le <a href=\"https:\/\/www.greenpeace.ch\/fr\/story-fr\/65799\/le-recyclage-du-plastique-une-impasse\/\">recyclage<\/a> et sur des mat\u00e9riaux alternatifs pour ses emballages toujours \u00e0 usage unique, un terrible gaspillage de ressources. Nestl\u00e9 doit cesser d\u2019investir dans de<a href=\"https:\/\/www.greenpeace.ch\/fr\/communique-de-presse\/37020\/false-solution-report\/\"> fausses solutions<\/a> et s\u2019orienter enfin vers des syst\u00e8mes r\u00e9utilisables.&nbsp;<\/p>\n\n<p>Sous le regard \u00e9tonn\u00e9 des quelques spectateurs pr\u00e9sents, la projection se poursuit. Du c\u00e9l\u00e8bre nid dont les oisillons sont d\u00e9sormais bien mal en point \u00e0 cause du plastique qui les \u00e9touffe \u00e0 la tasse de caf\u00e9 aux ar\u00f4mes d\u2019hydrocarbures, les logos et slogans de la marque sont tour \u00e0 tour revisit\u00e9s. Le plastique n\u2019est en effet pas seulement un probl\u00e8me de d\u00e9chets, il est issu du p\u00e9trole dont la production, l\u2019utilisation et l\u2019\u00e9limination contribuent au <a href=\"https:\/\/www.ciel.org\/plasticandclimate\/\">r\u00e9chauffement climatique<\/a>.<\/p>\n<div data-render=\"planet4-blocks\/gallery\" data-attributes=\"{&quot;attributes&quot;:{&quot;multiple_image&quot;:&quot;66356,66357,66358,66359&quot;,&quot;gallery_block_focus_points&quot;:&quot;{\\&quot;66292\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;66295\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;66297\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;66299\\&quot;:\\&quot;72% 44%\\&quot;,\\&quot;66300\\&quot;:\\&quot;50% 50%\\&quot;}&quot;,&quot;image_data&quot;:[{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line.jpg&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:66356},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line.jpg&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:66357},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line.jpg&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:66358},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line.jpg&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:66359}],&quot;gallery_block_style&quot;:0,&quot;gallery_block_title&quot;:&quot;&quot;,&quot;gallery_block_description&quot;:&quot;&quot;,&quot;images&quot;:[{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line.jpg&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line.jpg 798w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line-200x300.jpg 200w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line-681x1024.jpg 681w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line-768x1155.jpg 768w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/d0bbfe05-gp1sv1po_medium_res_with_credit_line-226x340.jpg 226w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;&quot;,&quot;caption&quot;:&quot;La soci\\u00e9t\\u00e9 Nestl\\u00e9 est l&#039;un des trois plus grands pollueurs de plastique au monde.&quot;,&quot;focus_image&quot;:&quot;&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line.jpg&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line.jpg 1200w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line-300x200.jpg 300w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line-1024x681.jpg 1024w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line-768x511.jpg 768w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/c4a9c574-gp1sv1py_medium_res_with_credit_line-510x340.jpg 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;&quot;,&quot;caption&quot;:&quot;L&#039;industrie p\\u00e9troli\\u00e8re tente de sauver son mod\\u00e8le \\u00e9conomique avec les emballages en plastique,.&quot;,&quot;focus_image&quot;:&quot;&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line.jpg&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line.jpg 798w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line-200x300.jpg 200w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line-681x1024.jpg 681w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line-768x1155.jpg 768w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/8a043933-gp1sv1ph_medium_res_with_credit_line-226x340.jpg 226w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Nestl\\u00e9 devrait se concentrer sur des solutions innovantes et r\\u00e9utilisables.\\n&quot;,&quot;focus_image&quot;:&quot;&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line.jpg&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line.jpg 1200w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line-300x200.jpg 300w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line-1024x681.jpg 1024w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line-768x511.jpg 768w, https:\\\/\\\/www.greenpeace.ch\\\/static\\\/planet4-switzerland-stateless\\\/2021\\\/04\\\/6ee96013-gp1sv1pi_medium_res_with_credit_line-510x340.jpg 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Dans chaque emballage plastique, il y a aussi du p\\u00e9trole.&quot;,&quot;focus_image&quot;:&quot;&quot;,&quot;credits&quot;:&quot;&quot;}]}}\"><\/div>\n<p>Les militant\u00b7e\u00b7s Greenpeace Suisse se sont donc rendus au si\u00e8ge \u00e0 Vevey pour \u00e9clairer Nestl\u00e9 sur les v\u00e9ritables solutions pour rem\u00e9dier aux dommages caus\u00e9s par le groupe \u00e0 l\u2019environnement : stopper l\u2019utilisation de plastique \u00e0 la source et changer radicalement la mani\u00e8re dont les produits de consommation sont fournis \u00e0 la client\u00e8le. \u00ab Sans v\u00e9ritables engagements pour des solutions r\u00e9utilisables, toutes les mesures pr\u00e9vues par Nestl\u00e9 ne font que d\u00e9placer le probl\u00e8me et s\u2019apparentent \u00e0 du <em>greenwashing<\/em>. Seul un changement de syst\u00e8me pour passer des emballages \u00e0 usage unique au r\u00e9utilisable permettra de pr\u00e9server notre plan\u00e8te de la pollution plastique et de prot\u00e9ger notre climat \u00bb r\u00e9sume Matthias W\u00fcthrich, expert depuis plus de 20 ans pour Greenpeace Suisse.&nbsp;<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout  \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.ch\/fr\/agir\/finir-l-inondation-plastique\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res-1024x683.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res-300x200.jpg 300w, https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res-1024x683.jpg 1024w, https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res-768x512.jpg 768w, https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res-510x340.jpg 510w, https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/04\/d71e10de-gp0stt3fm_medium_res.jpg 1200w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"\" title=\"\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.ch\/fr\/agir\/finir-l-inondation-plastique\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tEn finir avec la pollution plastique\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.ch\/fr\/agir\/finir-l-inondation-plastique\/\"\n                        \n                    >\n                        Signez notre p\u00e9tition\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de l\u2019assembl\u00e9e g\u00e9n\u00e9rale de Nestl\u00e9 ce jeudi 15 avril, Greenpeace Suisse tient \u00e0 rappeler \u00e0 la multinationale helv\u00e9tique sa responsabilit\u00e9 dans la pollution plastique \u00e0 l\u2019\u00e9chelle mondiale. <\/p>\n","protected":false},"author":76,"featured_media":66346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[22,149],"tags":[74],"p4-page-type":[77],"gpch-article-type":[],"class_list":["post-66305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-zero-waste-fr","tag-zero-dechet","p4-page-type-story-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/66305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/comments?post=66305"}],"version-history":[{"count":0,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/66305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media\/66346"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media?parent=66305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/categories?post=66305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/tags?post=66305"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/p4-page-type?post=66305"},{"taxonomy":"gpch-article-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/gpch-article-type?post=66305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}