{"id":78107,"date":"2021-11-30T10:48:58","date_gmt":"2021-11-30T09:48:58","guid":{"rendered":"https:\/\/www.greenpeace.ch\/?p=78107"},"modified":"2021-11-30T11:05:58","modified_gmt":"2021-11-30T10:05:58","slug":"publicite-pour-viande","status":"publish","type":"post","link":"https:\/\/www.greenpeace.ch\/fr\/publication\/78107\/publicite-pour-viande\/","title":{"rendered":"Ce que cache la publicit\u00e9 pour la viande"},"content":{"rendered":"\n<p>Les antennes de Greenpeace de 6 pays europ\u00e9ens ont analys\u00e9 les techniques et les 7 mythes utilis\u00e9s par le secteur de la viande dans ses efforts de promotion afin de rendre \u00ab\u00a0normale\u00a0\u00bb la consommation excessive de produits carn\u00e9s.<\/p>\n\n<p>Cette analyse a permis d&rsquo;identifier les 7 mythes utilis\u00e9s par l&rsquo;industrie de la viande pour inciter \u00e0 la consommation de produits carn\u00e9s. Ils r\u00e9pondent aux besoins connus des consommateurs de se sentir accept\u00e9s, de r\u00e9ussir, d&rsquo;\u00eatre aim\u00e9s, respect\u00e9s et, finalement, de se sentir \u00ab\u00a0bien&nbsp;\u00ab\u00a0.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-issuu wp-block-embed-issuu\"><div class=\"wp-block-embed__wrapper\">\n<div data-url=\"https:\/\/issuu.com\/greenpeace-switzerland\/docs\/greenpeace_meat_report_fr_final\/\" style=\"width: 500px; height: 354px;\" class=\"issuuembed\"><\/div><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script>\n<\/div><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/11\/860d13f0-greenpeace_meat_report_fr_final.pdf\">T\u00e9l\u00e9charger le rapport (fran\u00e7ais)<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/11\/d6551513-greenpeace_meat_report_en_final.pdf\">T\u00e9l\u00e9charger le rapport (anglais)<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.greenpeace.ch\/static\/planet4-switzerland-stateless\/2021\/11\/526add59-greenpeace_meat_report_de_final.pdf\">T\u00e9l\u00e9charger le rapport (allemand)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les antennes de Greenpeace de 6 pays europ\u00e9ens ont analys\u00e9 les techniques et les 7 mythes utilis\u00e9s par le secteur de la viande dans ses efforts de promotion afin de&hellip;<\/p>\n","protected":false},"author":38,"featured_media":78160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[22],"tags":[58,113],"p4-page-type":[63],"gpch-article-type":[],"class_list":["post-78107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-climat","tag-alimentation","p4-page-type-publication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/78107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/comments?post=78107"}],"version-history":[{"count":0,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/posts\/78107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media\/78160"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/media?parent=78107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/categories?post=78107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/tags?post=78107"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/p4-page-type?post=78107"},{"taxonomy":"gpch-article-type","embeddable":true,"href":"https:\/\/www.greenpeace.ch\/fr\/wp-json\/wp\/v2\/gpch-article-type?post=78107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}